Geoff Atkins is an experienced International Sales, Business Development and Marketing Executive with a solid track record of building revenue through innovative strategy with an entrepreneurial approach.
Geoff has utilized a creative and passionate approach to developing sales teams and structure that harvest new business and generate dramatic revenue growth. In his capacity as Chief Marketing & Strategy Officer at American Solar Direct based in Los Angeles, Geoff helped architect the residential solar start-up company into a top 10 player in under 2 years by strategically aligning product development, management objectives, financial targets, brand image, customer service, PR, media, promotions and incentives.
As Senior Vice President and General Manager at IMAX Corporation, Geoff was instrumental in the evolution of IMAX’s business strategy that helped establish IMAX as a prominent player in the entertainment industry by securing contracts/partnerships with industry leaders such as AMC Entertainment, Discovery Channel, WGBH Nova, Cineplex, Regal Entertainment Group, Racimec, RAVE Cinema Group and Cinemark USA.
Prior to IMAX, Geoff’s experience includes sales and marketing at Labatt Brewing Company, International Trade Canada in Ottawa, and marketing research as a business development consultant at the Nielson Company.